Estate Agent Marketing

 

Marketing for estate agentsThe rental market is competitive. The rental arms of estate agents face a battle in getting noticed by landlords who have properties to manage. Estate agent marketing needs to be on point. Seller & Landlord leads need to be generated and converted into instructions to stay ahead of the competition.

Across all types of industries, insurance in particular, customers are keen on comparing company fees, services & ratings.

Rentround now offers this in the property industry, creating a new way for estate agent marketing to be enhanced.

Rentround focuses on getting seller & landlord leads. The leads are passed onto estate agents to convert into instructions.

Rentround gets leads for estate agents by allowing sellers & landlords to compare agent fees & performance. There’s a huge number of searches on Google for property manager, estate agent & letting agent fee calculators. Therefore creating visibility for landlords of fees in their own area, was a no brainer.

Using our agent fee compare tool, the seller or landlord then seamlessly contacts an agent through our platform to arrange the sale or management of their property.

Sellers & Landlords love the service as it takes just 30 seconds to enter their property details to immediately compare local and online agents.

 

Are you an agent?

List your agency on Rentround & start to show in comparisons run by sellers & landlords. If your agency is picked by a lead, you are sent their details to finalise a deal

Estate Agent marketing: RENTrOUND costs for sellers & landlords 

There’s no cost to the seller or landlord when using Rentround.

This contributes massively to the volume of sellers & landlords passing their details onto estate agents via Rentround.

For sellers & landlords looking to squeeze margins, they can easily see which local estate agent has the lowest commission fees.

There’s also a benefit for leads looking for a more balanced approach to their agent.

Leads are able to see the performance rating of each estate agent and can decide on a higher quality of service, possibly sacrificing a larger proportion of their sale/rental income.

Once a leads sends their details to an agent, the agent’s job is to make contact to further discuss fees and services in more detail.

 

estate agent marketing leadsEstate agent marketing: Converting leads

The lead may have only selected one estate agent from Rentround when viewing their search results.

With no competition, the agent has a much higher probability in securing a deal and managing or selling the leads property.

However the lead may have selected 2 or 3 agents on Rentround. Therefore will have multiple agents making contact for the selling or letting of their property.

This is where agents need to showcase their value to the lead.

  • Are they the cheapest, why is that and is the level of service impacted?
  • Are they furthest from the property, so do they have a team that can still arrive quickly when issues arise?
  • Do they offer less services, so does that mean the agent is more specialised so can create value that way?

 

Estate agent marketing: Rentround commission?

Rentround stands out as no commission is taken from any deal made by estate agents. 

There’s no complex contracts to sign or long term lock in.

Rentround isn’t a charity of course, but charges to agents are low & easy to understand.

Costs are as low as just £49.99 a month, with no cap on the number of leads an agent will get each month. 

So some quick maths: with just one lead from Rentround across a whole year, covers their fees and puts agents in profit.

This makes adding Rentround to your estate agent marketing campaign a no brainer.

Rentround also doesn’t take on as many agents as possible. There’s the risk that if there are too many agents in one area, ROI for agents wouldn’t be worth it.

Rentround regularly reviews regions and the number of agents on their books. Even more reason to join us today and start getting more landlords & managing more rental property.

 

estate agent marketing seoEstate agent marketing: Search engine gurus

A number of “lead providers” on the market purchase lead data from data firms and pass these onto agents.

A majority of these are cold leads as they are outdated and sellers/landlords have since moved on.

But even worse, using this data doesn’t always comply with GDPR regulations.

The other issue many firms face, not estate agents, is the abundance of Search Engine Optimisation teams promising to get you ranked #1 on Google. Getting ranked highly on Google is of course essential for any estate agents marketing plans.

However with some of these large SEO agencies, by time your budget has been eaten up, you’re often left at where you started!

Most of the practices these firms do on your behalf are usually spam tactics that cause a risk to your reputation. 

Rentround has the opposite model to the above, providing hot leads that the seller or landlords themselves have given the go ahead to pass their details on.

 

Who’s behind Rentround?

 

We’re a ‘young’ and dynamic team, who are harnessing modern methods to overcome old problems. 

Our mantra is to get estate agents more sellers & landlords.

“The reason we started Rentround is we saw inefficient marketing across many estate & letting agents.

The basics weren’t there… incorrect key word usage, wrong demographic targeting and the usage of cowboy online marketing firms.

We also found it difficult to find the best suited letting agents for many of our own properties.

We had to undergo the laborious task of phoning different agents, enquiring about prices and comparing services manually.

The aim is not for Rentround to remove the need for agents to scrap their marketing strategy and just use our lead generation. More so, Rentround compliments existing marketing strategies, adding to the number of leads an estate agent gets”

Raj Dosanjh, Founder

Based in London, we’re a combination of banking industry professionals, property directors and marketing whizzes.

Rentround has moved out of its infancy of being a start up and now we have the platform to impact the property industry even more.

If you’re an agent and want to find out more how Rentround can get you leads and increase the number of properties you sell & manage, see our sign up page 

 

Estate agent marketing 

 

To assist utilising our seller & landlord leads within your estate agent marketing strategy, we’ve put some tips together.

Now this isn’t telling you how to do your job. But as Rentround leads are sourced differently than what you’re used to. There might be some things you need to consider to stay ahead of the competition.

 

Attracting & managing leads

 

Speed contacting landlord leads is essential. We do limit the number of agents per area, so estate agents get value from our service. But you will have competition.

Depending on the comparison run by the lead, they may have selected multiple estate agents to contact.

In this situation, being the first to contact the lead will show your sense of urgency and their importance to you. 

This goes a long way to put you in favour of managing or selling their property.

Commonly, most leads (across Rentround and estate agent run sites) have peak times when leads are generated. These times are commonly lunchtimes & evenings, with Monday, Wednesday & Sundays being particularly busy periods.

To respond quickly to leads, it’s important to have the phone lines manned to respond quickly to queries from landlords.

Are you an agent?

List your agency on Rentround & start to show in comparisons run by leads. If your agency is picked by a lead, you are sent their details to finalise a deal

 

Know your competition

The lead may have only selected one estate agent from Rentround when viewing their search results.

With no competition, you have a much higher probability in securing a deal and selling/managing the property.

However the lead may have selected 2 or 3 agents on Rentround. Therefore will have multiple agents making contact.

This is where agents need to showcase their value to the lead.

  • Are you the cheapest, why is that and is the level of service impacted?
  • Are you furthest from the property, so do you have a team that can still arrive quickly when issues arise?
  • Do you offer less services, so does that mean you’re more specialised so can create value that way?

The lead may have researched your competition within and outside of Rentround. 

Therefore going into a conversation with a lead, knowing how you compare to rival agencies will put you in a good position.

Knowing your competition is of course normal, but ever more important when Rentround is involved as we increase visibility for sellers & landlords.

Type in your agency postcode into our homepage and take a look at who else is in your area and what their fees and performance looks like.

 

Become featured (coming soon)

We’re offering our estate agents a chance to stand out even more on Rentround.

Our tech gods are in the background putting the final touches to this opportunity.

But get in touch with us in the meantime if you’re interested

 

Rentround: Adding your agency

The sign up process for agents is easy.

We start with capturing your contact details, which leads will use to arrange deals with you.

Secondly, we need specific details about your agency.

Our sign up page captures details such the services you offer, selling/letting fees and location.

Estate agents are then required to enter the zones they want to receive leads from.

Agents can select up to 3 postcodes, and a mile radius of up to 25 miles.

Therefore if your agency span is wide, you can adjust your settings to ensure you capture as many leads as possible.

On the other hand, if your agency only offers localised services, you can specify leads for your targeted zones.

Once you complete your profile, our team will source your estate agency logo. Alternatively you provide a logo post receiving our introductory email.

 

Rentround: 50% off 30 day trial

 

We’re offering 50% off your first month for agents wanting to test adding us to their estate agent marketing plans.

Simply sign up using the code rentround13 to activate your trial.

If you’re not happy during the 30 days, you can cancel with no obligation. 

List your agency with us by filling in your details in our agent sign up portal

 

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marta wonder

I got the best priced agent in my area with all the services I wanted. Using Rentround I could see all the local agents in my area after just putting in my postcode.