Letting Agent Marketing

Letting agents thrive on finding new landlords. This makes it essential for agents to foster various letting agent marketing techniques. The market for rentals is highly saturated, not only with the usual suspects, but with a host of new online based letting agents hitting the market over the last few years.

Letting agent marketing can be in many forms: expensive, cheap, those that require a lot of expertise and those that are very simple

We’ve put together a guide of 23 ways to market to landlords.

Referral scheme

Referral scheme

People like being nice to their family & friends, while saving money. Offer up a referral scheme where if an existing client gets you new business, they and their referred party gets a discount

Landlord Lead Generators

Landlord Lead Generators

Use lead generator sites. Rentround gets letting agents more leads & helps increase agent revenues. Landlords use Rentround to compare letting agent fees & performance. There’s no commission taken from successful deals & no cap on lead volume.

Get leads

Run a search to compare fees & ratings of letting agents, helping you save on letting fees & get a great service. Run a search to compare

Builder Word Of Mouth

Builder Word Of Mouth

Builders & repair men are always in contact with landlords. Get them to offer up your services to their clients in exchange for a commission.

Cleaning Firms

Cleaning Firms

Get cosy with cleaning firms. These firms often clean out properties when rooms/properties are vacated. Get them to refer you to the landlords they come into contact with in exchange for a commission.

Instagram Networking

Instagram Networking

Joining local Instagram pages is crucial for letting agent marketing. There are always local Instagram pages covering local events. Either request a free shout out or compensate them for their time. This is a great way to market to landlords and avoiding hefty costs.

Get Insta Famous

Get Insta Famous

On that note, make sure your regularly posting on your own Instagram page. If you haven’t got enough time to post daily, use a scheduling platform like Later. This software allows you to setup all your posts in one go, to then be sent out at your selected schedule. Getting a good Instagram following will improve your letting agent marketing with a low cost organic pipeline of leads. 

Cough Up To Google

Cough Up To Google

Probably one of the highest cost method of marketing to landlords… Pay Google. If you’re site isn’t very high in organic searches, you may need to use Goggle Ad Words to ensure when landlords are searching in your area for letting agents, your company appears at the top

Network Locally

Network Locally

Local networking events are always a good way to meet new landlords. Although at generic networking events, the number of landlords won’t be substantial, remember getting to know 1 or 2 landlords with multiple properties can be very profitable.

Advertise At The Supermarket

Advertise At The Supermarket

Old but gold, stick up your promotional material at local supermarket bulletin boards. There’s a ridiculous amount of footfall in supermarkets which you can take advantage of

Get Chummy With Mortgage Advisors

Get Chummy With Mortgage Advisors

Google “mortgage advisors near me”. Then reach out to them to organise a referral scheme which will help you market to landlords. You customer base will be the same, but you’re on opposite sides of the life cycle.

Glam Up The Car

Glam Up The Car

Be cheesy and stick your company logo and details on yours and your staff cars. No doubt as a letting agent you rack up many miles in your local area, with your marketing slammed all over your car its an easy way to get noticed by landlords.

Door To Door Mail

Door To Door Mail

An old school method, but mail dropping door to door, apartment to apartment is another way to market to landlords. Often you can get cheap distribution by providers distributing multiple leaflets across different companies at the same time.

Make Friends With Your Landlords

Make Friends With Your Landlords

Stay in contact with existing landlords. A quick phone call just to check in or asking how their portfolio is looking, keeps you in mind when the landlord next looks for a tenant. This is a sure fire way of using past clients to improve your letting agent marketing.

Watch Sales

Watch Sales

Recently sold properties are a good way to contact landlords who may be on the look-out for a letting agent. It’s difficult to make contact outside of just turning up at the property and seeing if you can get lucky.

Watch Renovations

Watch Renovations

Same as above but for properties being renovated. Landlords often renovate and/or increase property sizes before offering properties to tenants. Creating relationships before the property is ready can put you on the front foot.

Cold Call

Cold Call

Contact landlords advertising their properties privately on local classified sections of newspapers. You’ll have to tell them the benefit of letting through your agency as opposed to going privately, but if you can convince them your letting agency fees are worth it and the landlord will benefit in the long term, a deal could be struck

Auctions

Auctions

Promoting at auctions are a no brainer. The place is filled with savvy landlords looking for a bargain. Hand out leaflets and network!

Keys Please!

Keys Please!

Key cutters are a regular place of visit for landlords. Changing locks & cutting new keys are common landlord activities! Getting your leaflets in these venues are an easy way to attract new landlords

Locksmiths

Locksmiths

Likewise, locksmiths have a lot of day to day contact with landlords. Setting up a referral scheme where they get a commission % of each successful leads can increase the number of properties you manage

Blog Blog & Blog!

Blog Blog & Blog!

The more content your website has about local property information, the better it will do to rank highly on Google organically and attract more landlords.

Estate Agents

Estate Agents

Contact estate agents! Not all agencies are dual hatted, some only focus on selling property. However no doubt these estate agents have landlords asking about lettings. Rather than turn away these landlords, ask them to refer business to your letting agency in exchange for a nice commission.

Appliance Stores

Appliance Stores

Landlords are always buying new appliances, so make sure you promote at these types of premises in as many ways as possible! Partner your services with a local appliance sales or repair company where you recommend each other’s services. Most landlords will outsource repairs and it’s another great way to pick up landlords.

DIY Stores

DIY Stores

Likewise, leave your promotional material in your local DIY stores, these places are filled with annoyed landlords hurrying to buy materials to fix something. Seeing how your letting agency can take some of the landlord stress away is a perfect marketing opportunity!

Finding Landlords – RENTROUND

Picking the right letting agent is of paramount importance to a landlord. The right letting agent can be the difference between a stressful vs. peaceful rental experience and a profitable vs. loss making investment. This is why comparing fees & performance before selecting a letting agent is always recommended to landlords

But how do you landlords compare letting agents?

The most obvious way is researching the web for articles & recommendations. Or maybe going to individual agent sites and seeing what’s on offer and for what price – but as you can imagine, many landlords find researching services can be complex and are wary of hidden fees.

If the landlord is old school, they may find visiting local high street branches more suitable.

All of the above are very very time consuming for sure.

Introducing RentRound

It’s clear that a price comparison site for letting agent fees is paramount to savvy landlords, due to the growth of our online platform Rentround.

The value being provided to letting agents is proving substantial. Agents are listing their services on Rentround nationwide every day. As a result, they obtain leads of landlords looking for agents to manage their rental property.

We’ve been in operation since 2019, since which the business has gone from strength to strength.

Landlord leads rentround

 

Benefit to landlords

Landlords get a clear view on property and letting agent fees, therefore comparing them is a lot easier. Different levels of service and what fee (whether fixed or % of rent) a landlord can expect from the letting agent are shown. The levels of service are tenant find, fully managed and guaranteed rent offerings.

To avoid landlords reaching out to agents who don’t offer the full range of services they need, also displayed is exactly what the letting agent does.

Vital to managing a property well is how far the letting agent is from the property. That’s why Rentround allows landlords to search for letting agents using their postcode. From the point of a landlord entering their postcode, they see results to compare letting agents within 20 seconds.

There’s always the risk of a letting agent being the cheapest, but consequently providing a below par service. Rentround orders results based on the agents rating, which is a mash of various rating sources in the property industry. This provides security that the landlord is getting a reputable agent without having to do hours of research themselves.

Marketing for Estate & Letting agents

So what’s in it for letting agents? Once a landlord has compared and then picked their letting agent, it’s easy for contact to be made between the two parties. With a click of a button, the landlord sends their contact details to the agent for a deal to be made or further questions to be answered.

There’s no constant logins to dashboards or email alerts from Rentround to complicate landlord and agent discussion. Rentround at this point takes a step back for the agent and landlord to have a direct discussion, making life simpler.

We can do this as we don’t take commission from agents (so therefore no need for us to monitor deals made from a lead etc).

letting agent marketing

Listing your agency to get leads

Joining Rentround as an agent is simple. First you need to enter your agency details; an introduction of your agency, number of years in operation and contact details for landlords to reach out to you on.

Then it’s a matter of adding the coverage areas of your agency. Rentround allows you to enter up to 3 postcodes. For each of which you’re then requested to choose the mile radius around that postcode. This indicates the regions you want to start receiving leads from. 

How much does it cost to join RENTROUND?

We charge £29.99 a month, or £178 for the year if paid upfront (which is a saving of 50%). Your subscription can be cancelled anytime if required. The low cost is easily outweighed by just 1 commission made through us. 

You can take a free month no obligation trial, using PROPERTYMGR during the signup process.

Get leads

Run a search to compare fees & ratings of letting agents, helping you save on letting fees & get a great service. Run a search to compare

Letting agent marketing FAQ

How does Rentround attract leads?

We appear high up in a number of Google keyword search results (and we're working hard to improve everyday). This gives us a great flow of landlord leads. In addition, we have extensive marketing campaigns to get landlords on our platform to find a letting agent

How much does Rent round charge letting agents?

We charge £29.99 per month, or £178 for the whole year, which is a 50% discount. We don't take any commission from successful deals you make from us

Are letting agents tied into a contract?

No, your Rent Round subscription to attract letting agents can be cancelled anytime

How does Rent Round assign a rating to letting agents?

We take into account landlord reviews on Google, Trust Pilot, Reviews.co.uk etc. We vet agents to make sure reviews are legitimate and assign a fair rating to reflect their service

I'm a new letting agent and have no reviews?

That's fine' we'll give you a call to discuss a suitable rating. We understand it's difficult for new letting agents to attract leads so we're always looking to help new agents.

 

Find your letting agent

 

marta wonder

I got the best priced agent in my area with all the services I wanted. Using Rent Round I could see all the local agents in my area after just putting in my postcode.