Are you considering letting your property or investing in a rental property though an online letting agent?

If so, you’re not alone. Countless landlords are turning to online letting agents to manage their rental properties.

Most landlords want their rental property as a form of passive income or even a career. While it takes an investment upfront, once you’ve established reliable tenants and an organised system, it can be a lucrative endeavour.

But the bottom line is, some people simply don’t have the time or interest in finding and vetting tenants, managing properties, performing routine maintenance, collecting rent, or filing all the necessary paperwork.

Does this describe you? If so, online letting agents can help make the rental process easier.

online letting agent choices

Online letting agents take the guesswork out of renting out your property. Not only do they perform all the above-mentioned tasks, but they act as the middle man between you and the tenants.

Before you get started, you can use our letting agent comparison tool to get a better idea of what online letting agent fees might cost.

Now, let’s dive into some of the best in the business!



You may be torn between betting an online or traditional letting agent. Blurring the lines even more is the new ‘hybrid agents’

To get a full view of all letting agent types, including their fees, ratings & services, run a free letting agent comparison.

All you need to do is enter your postcode and a few details about your property

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For those in a rush, we’ve created an online letting agent calculator.

Just click on the services you need and the agent you’re interested in to see how much they’ll charge

If you’re unsure on your estimate rent or looking for a quick overview of online letting agent fees, then the below table will be of use to you.

Where an agent charges different prices for London vs the rest of the country, we’ve referenced the higher amount. 

Online letting agent

Tenant Find

Key information

purple bricks fees £1,050 The most expensive online letting agent. However the package includes viewings. Rent Collection Type Services: £145pcm + £950 one off fee. Fully Managed is priced at 9.2% pcm + £850 (one off fee)
theonlinelettingagents £129 No frills service, landlord does the viewings. Rent Collection Type Services: £149pcm + £950 one off fee. Fully Managed: £5%pcm + £99 (one off fee)
moea £49 Vey basic services for £49. Upgrade available that includes referencing for £99
open rent2 £49 The bare basics offered under this package. Fee includes 3 months advertising to find a tenant on the biggest portals. Fully Managed not on offer.
letting-a-property fees £99

Rent collection service: £39pcm + £99 one-off listing fee. Fully managed service: £59pcm + £99 one-off listing fee

rent my home £299 Rent collection offered as part of the fully managed service. Fully managed fee is 6% of rental income pcm
99home letting agent £49 You save £50 if you select the tenant find option with just 1 reference. Fully Managed is based on £85 pcm, one of the cheapest
£149 Fee includes tenant screening. Fully Managed £45 pcm
£70 Free full tenant screening and advertising when you select a management pack. Full management 7% with no signup.
Free Free advertising on the main portals. A range of add on fees for other services




We’ve collated some details about some of the most popular online agents. Read below for details about how they were founded, their recent history, news & fees.

While there are online letting agent fees tied to contend with, most people consider them a fair trade for less aggravation, time, and headaches. Hybrid estate agents perform all the tasks of an online letting agent but are also considered a traditional, high street agent.

Does it sound like hiring online letting agents to manage your rental properties is a no brainer?

It kind of is! So, now you’re probably wondering which agency to choose. We’re here to give you a breakdown of some of the best online letting agents on market.


OpenRent is a landlord and tenant service that’s been featured on BBC, The Sun, The Telegraph, and Mirror just to name a few. Its for sure one of the best online letting agents.

OpenRent is committed to providing resources to landlords to help them succeed. Founded in 2012 and named one of the biggest letting agents in the UK in 2015, this is a fast-growing, highly-qualified online letting agent.

Some of OpenRent’s services include advertising on their site, advertising on popular portals such as Zoopla, and tenancy creation for landlords. But OpenRent doesn’t just offer services for landlords.

Their mission is to match quality landlords with quality tenants. This way, both parties know they’re entering into a secure and positive rental agreement.

Not only does OpenRent eliminate tenant fees for both renters and landlords, but their charges are completely transparent from the start. Landlords benefit from hands-on experience and assistance with advertising, finding the right tenant, and creating a tenancy agreement.

Renters don’t have to deal with pushy agents or tenant fees. OpenRent even offers filters to help tenants find the ideal property — from pet-friendly options to the best properties for students or large groups.

There are currently over 428,000 properties available to rent on OpenRent, with over 2.3 million registered landlords and tenants.

With an average turnaround time of just six days, finding the perfect property or the perfect tenant has never been easier than using online letting agents at OpenRent.



Are you looking for a personal rental experience? is ideal for self-managing landlords. Not your normal online letting agents, is committed to creating a more modern rental experience.

Both tenants and landlords can benefit from supportive online resources that make understanding and managing the rental process online easy and convenient.

One of the leaders in the best letting agent rankings, has been a leading name in online letting agents since 2008.

In this time, they’ve received countless awards and recognitions including the Landlord Buy to Let Award for Best Website, the GoodWebGuide’s Property Website of the Year award, and top makes in an independent Property Ombudsman survey. Over 98% of customers recommend to a friend or other professionals.

Customer service is of utmost importance at with the value placed on a positive landlord and tenant interactions. is proud partners with The UK Association of Letting Agents, National Landlords Association, Safe Agent, and the Property Ombudsman, which means clients get access to a wide range of expertise and professionals in the field.

Landlords, you’ll have access to rent management, legal cover, rent protection, and guaranteed rent collection on time, based on the plan you choose. works in partnership with Zoopla, Rightmove, and over 100 partner sites for wide-spread advertising opportunities.

Tenants can use the website’s convenient property search tool to find recent listings that match their unique needs and requirements.


purple bricks feesPurplebricks Estate Agents (the biggest, but is it the best?)

With virtual viewings and a commitment to health and safety, Purplebricks Estate Agents are helping residents move safely in accordance with the latest government guidance.

In the face of the recent Coronavirus pandemic, Purplebricks is committed to providing the same quality online letting agent services clients are accustomed to. Free valuations are now offered virtually using Skype, WhatsApp, or your preferred platform.

If you prefer an in-person valuation, professional and experienced letting agents are happy to accommodate you using social distancing best practices, making them a leader in hybrid estate agents.

Clients then receive a comprehensive valuation report and guided instructions on how to list their property fast. The next steps include creating an individualized advertisement, managing the listings, and closing the deal.

Aside from safety, Purplebricks Estate Agents prides itself on employing dedicated, local experts and fair fees. Purplebricks Estate Agents are some of the most reviewed online letting agents around. Not only does this company let properties and find renters, but also buys and sells properties fast and efficiently.

Landlords receive the first month free, advertisements on Rightmove, hands-on support and guidance from start to finish, and several packages to choose from.

This allows landlords to choose the online letting agent fees that work best for them. Renters can book viewings immediately after searching multiple properties, speak to experts and take advantage of Purplebrick’s mobile app.

When it comes to buying and selling, clients are guided through the entire process by local property experts that know the area and the market. Photos, floor plans, and advertisements are all included in the online letting agent fees.

Looking to buy a property? Interested investors can easily search and book viewings and speak to industry experts for advice and direction.

The Online Letting Agents

The Online Letting Agents was created by landlords sick of paying high letting agent fees and frustrated over dealing with traditional high street agents. The Online Letting Agents pride themselves on friendly, knowledgeable, and enthusiastic staff that help landlords secure reliable tenants for less.

Known for their excellent customer service skills, The Online Letting Agents are available to answer all your questions and inquiries to help simplify the letting process and offer support every step of the way. They also have an excellent, 5-star rating according to Trustpilot. 

The Online Letting Agents’ website is easy to use and navigate. Simply register and choose the silver or gold package. You can also choose from individualized services. The cheapest package (£129) is for landlords who want to manage their own property but need help finding and referencing tenants. Partially managed packages start at 3.5% per calendar month while fully managed services are 5% per calendar month. Services for commercial properties are available starting at £150. 

The Online Letting Agents will advertise your property on all the major letting portals including Zoopla, Rightmove, Primelocation, Gumtree, Find a Property, and more! The team of letting agents will handle all inquiries, screen potential clients, and forward you interested leads. From here, you can set up a convenient time for property viewings and other important meetings. The Online Letting Agents will also handle all necessary paperwork and see all negotiations from start to finish. 

Additional services include inventory lists, gas safety checks, premium listings, and tenancy admin tasks. 



99 Home is one of the UK’s fastest-growing online letting agencies offering cutting-edge technology and competitive pricing. With packages starting at as low as £29, 99 Home has services and packages to suit all types of landlords. With round-the-clock service and expertise, you’ll have an expert agent guiding you every step of the way. 

99 Home offers four letting and full property management packages with the basic package costing nothing at all! The silver package is their most popular and moderately priced at £499 including VAT. This includes a free one-week featured listing on Zoopla.

Whether you’re buying, selling, letting, or renting both commercial and real estate property, 99 Home has an affordable option for you. Most packages include professional photographs, detailed floor plans, marketing software, and property management services. 

99 Home takes theirs and your reputation very seriously which is why they’re always abreast of the most recent real estate laws and always fulfill their legal obligations. 99 Home is also a proud member of The Property Ombudsman Redress Scheme.



Are you a landlord looking to let out your property without the help of a letting agent? While some property owners consider this a risky approach, Mashroom makes it a simple, easy, and secure process.

Landlords who register with Mashroom get a free 30-day listing on Rightmove and Zoopla, access to easy-to-use property management tools, free same-day rent collection, and managed maintenance with over 7,000 reputable contractors. Mashroom gives landlords all the resources they need to succeed.

Mashroom has proudly been featured on BBC, Independent, Yahoo, MSN, and Mirror. The Mashroom platform is rooted in truth and transparency, with the ultimate goal to help the relationship between tenants and landlords bloom. 

Once you list your property you’ll start receiving inquiries within minutes. Now you can conduct viewings, vet candidates, and offer deposit-free renting to approved tenants. Mashroom doesn’t charge fees or commissions. 

Mashroom gives landlords complete visibility and control over their listings and the entire letting process. Mashroom also offers additional services including insurance and mortgages for those who need financial backing.


4. What the review sites say about the biggest online letting agents

When reviewing online letting agents, it can be difficult. Each seem to use a different platform to collect reviews and depending on which review site you check out, the picture painted about the online letting agent can be very different. We’ve collated a summary of how online letting agents are reviewed below.


Just because Purple Bricks is the most expensive online letting agent, does it mean it’s the best? Online ratings and reviews show mixed opinions. While Trustpilot gives Purplebricks an excellent, 4.5-star rating, the letting agent didn’t perform nearly as well according to, AllAgents, and 

These other review sites have Purplebricks coming in at below a 2-star rating. The main complaint of landlords and sellers is a lack of communication and support. Multiple property owners claim to have sold or let their properties on their own, with little help from the agent while others report never getting a callback at all. Out of 315 reviews on, Purplebricks received a 1.4 rating. 

The agency didn’t perform much better on AllAgents. With 238 reviews, Purplebricks received 1.3-stars out of 5. While some people view the positive reviews on Trustpilot as skeptical, property owners rave about Purplebricks’ professionalism and reasonable pricing.


The Online Letting Agents

Upon an initial search of The Online Letting Agents, property owners might be pleased to see this agency received a 5 out of 5-star rating. With a closer look, you’ll find that this is based on just one customer review on AllAgents. 

However, The Online Letting Agents did hold strong with a 4.6-star rating on Property Investment Project based on 28 reviews. 

This agency’s showing on Trustpilot is even more impressive with a 4.9-star, excellent rating, and over 1,000 reviews! These top ratings are attributed to their quick response times, professionalism, and thoroughness. Of the few negative reviews you might find, tenants and landlords cited poor property management and not adhering to contract details.



According to Trustpilot, OpenRent offers a great customer experience with a 4.2-star rating and over 2,225 reviews. Out of 38 reviews on the Property Investment Project, OpenRent received a 4-star rating. 

While several landlords credited OpenRent’s customer service and affordable pricing, others cited trouble communicating with their agent on multiple occasions. 

Several clients report being encouraged to send an email versus calling the office only to receive no response. On the other hand, DIY landlords claim this online letting agency offers just the right amount of support without overstepping. 



From 600 reviews on, received a 4.9 out of 5-star rating. Satisfied clients credited the agency’s professionalism, thoroughness, and reliability as key factors in their rating. 

Many landlords and tenants also report being repeat customers of this company thanks to its reliable service. According to Property Road reviews, received an overall 9.4 rating out of 10. 

Some of the main pros of on this review site include affordable pricing and packages as well as the option to add additional services. On the downside, some customers are wary of using this agency because it’s smaller and not as established as the other UK letting agents.

No Trustpilot reviews also cause concern for some potential landlords.


RentMyHome has racked up over 330 reviews on Trustpilot, earning this agency an excellent, 4.6 out of 5-star rating. 

AllAgents also has coming in with a 4.3-star rating out of 18 reviews. Some of the agency’s key features include friendly and efficient agents, fast results, and competitive pricing. 

Other, less-than-satisfied customers report dealing with multiple agents for a single listing, which slowed down the letting process and created a breakdown in communication. Others warned against paying the agency’s upfront fees. 



With nearly 850 reviews on Trustpilot, 99 Home letting agency received an impressive 4.9-star rating. 

99home’s 9.2 out of 10 rating on Property Road just confirms what most landlords and clients have to say about this company. 

Pleased clients credit the agency’s success with their efficient communication, professionalism, availability, and proactive approach. 

Of the minimal negative reviews of 99home, displeased clients report slow response times, an overwhelming amount of options, and the fact that their ‘no sale, no fee’ package doesn’t include viewings. 

Avoid confusion or disappointment by asking plenty of questions about which package you choose including the specific services and fees it offers.




Any of these best ranked online letting agents can help your letting dreams become a reality. With helpful, easy-to-use online tools at your fingertips, both landlords and tenants can find the resources and results they need, fast!

Take the guesswork out of the rental process with any of these leading letting agent companies. The online letting agent fees you’ll pay pale in comparison to the peace of mind and stress-free experience they offer.


Online letting agent FAQ

Are online letting agents cheaper?

Yes, online letting agents are cheaper. Lower overheads, namely in the form of no need for a high street presence helps keep the costs of using an online letting agent low.

How much does an online letting agent cost?

The cost of an online letting agent varies on the service you want. To find a tenant, charges will be £50-£500. For management services, online agents usually cost between £80-£100 per month.

Are online letting agents any good?

For many landlords online letting agents provide a great service. The low costs of an online agent helps landlords retain rental profit. When using an online letting agent, landlords may have to do more tasks themselves, such as conduct viewings and deal with tenant issues.

Which online letting agent has the best reviews?

Reviews vary, depending on what review site you look at. It’s best to use Rentround to compare online letting agent fees, services and performance. You can find the best performing online letting agent for free using Rentround

How can I find the best online letting agent?

Rentround offers landlords the chance to compare both traditional and online letting agents for free. Within 30 seconds you can see the fees of online letting agents and their performance.

What does an online letting agent do?

In general an online letting agent will do most of the activities a ‘normal’ letting agent does. With some online letting agents, they may not have a local presence. Which means they don’t have anyone to take pictures of your property, conduct viewings or deal with problems with the property. For an additional fee, online agents can offer these services, or landlords can choose to conduct these activities themselves. An online letting agent will be able to offer a rental valuation, advertise your property and conduct tenant checks.

Are online letting agents on Zoopla & Rightmove?

Most are on these portals, advertising properties of signed up landlords. These portals do not let private landlords advertise their properties. As a result online letting agents offer a great and cost effective way to post properties.


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