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Successful estate agents need myriad tools, personality traits, and skills to succeed. This includes the best estate agent software. The right software can help agents not only organize important data and information but provide top-notch customer service to both current and future clients.

Choosing the best software for estate agents can seem overwhelming. With countless programs promising to be the best and offering endless tools and resources, you may be confused over which features you need and which ones are an unnecessary expense. 

In this article, we’ll provide a list of the best software for estate agents so you can generate more leads and then turn those leads into loyal clients.


1. Rentround

While Rentround isn’t technically a software program, it is an invaluable tool for estate agents. Rentround’s free comparison tool lets potential sellers, landlords, and property owners find and compare local agents in the area. When you join Rentround’s database, you’re getting access to over 30,000 potential clients without lifting a finger. 

Website visitors can search for agents by entering their postal code and property details. Rentround then compares agents’ fees and services before presenting customers with a list of potential agents. If you’re one of the 700 agents in Rentround’s database and your services and fees fit with a client’s request, you’ll receive an email alerting you to the match. From there, you can communicate directly with the customer. 

Rentround is one of the most time-efficient and cost-effective estate agent marketing tools out there. The free comparison tool shows clients which agents have the lowest fees, produce the fastest results, and offer the best, most accurate valuations. On Rentround you can go toe-to-toe with your competition and gain more referrals by simply being the best agent you can be! 


The platform consists of all the biggest agents, including Purplebricks, Foxtons & Leaders.



Lead generation for estate agents is a key component to their success. With large financially backed firms such as Purplebricks & Howsy, it’s hard for smaller agencies to get in the door.

Regardless of how much advertising you do or the PPC ads you pay for, you still need a reliable way to generate consistent leads. CINC is a lead generation software and platform that provides a variety of valuable tools to help agents not only capture but convert more leads.

CINC works to optimize both Estate agency Google ads and Facebook ads throughout the day, helping agents reach their target audience. CINC also helps agents build an IDX (Internet Data Exchange) website that is constantly updated with new and relevant leads that target and attract homeowners and homebuyers in your target market. 

CINC will also help chase lost leads. If someone visits your website and doesn’t enter their contact information, CINC will target them several days later using pop-up ads. This increases your chances of landing clients even after they’ve clicked off your website.

CINC offers several packages to choose from depending on your budget and needs.

  • Solo Plan (Between $900 and $1,100 per month plus advertising fees)
  • Ramp Plan (Between $1,00 and $1,300 per month plus advertising fees)
  • Pro Plan (Between $1,200 and $1,500 per month plus advertising fees)

3. ChatSupport

Unfortunately, you can’t be in a dozen places at once, but you also need to field as many inquiries as possible. Otherwise, you’re at risk of losing valuable business and potential deals. Estate agent software like ChatSupport acts like your own personal assistant. This chat feature is free to install on your website and guarantees that no one leaves your website without having their question addressed or answered. Virtual chat services aren’t just for online estate agents and are also a great way to collect personal information from website visitors so you can follow up at a later date or target them through your next ad campaign.

ChatSupport offers seamless, instant, 24/7 chat services as a pop-up feature on your website. Live, personalized chat widgets can field standard questions by responding with pre-selected responses. Agents can also choose from several packages depending on how much virtual support they need. The basic startup plan is just $19 per month and offers 25 chat interactions. The next package is $49 per month and provides 50 chats plus other additional features. If you need more chats, you can pay $59 per month for 100. 

4. HubSpot

Every estate agent needs reliable CRM (customer relationship management) software. And no platform is more reliable or well-known than HubSpot. One thing that makes HubSpot so popular is that it offers valuable tools and insight completely for free! If you’re an agent on a budget, this may be the perfect CRM for you. But, truth be told, even top-performing agents and brokerages use HubSpot to drive sales.

HubSpot’s free version designed for small businesses lets you manage up to 1 million leads, regardless of how large your team is. If you start to collaborate with more agents or your brokerage grows, you can upgrade your membership to paid, enterprise-level versions. 

HubSpot helps estate agents visualize the data collected about their contacts and clients as they move through each step of the sales process. This way, you can identify any issues or hang-ups in the pipeline and make the necessary adjustments so things run more smoothly. HubSpot helps you work smarter, not harder. 

In addition to this, HubSpot is known for its impeccable marketing tools including emails, social media, advertising, content creation, and beyond. HubSpot truly is an all-in-one CRM software for estate agents. Agents also have the option to connect their phone numbers to their accounts and automatically receive texts and calls from new leads. 

Agents can easily reap the benefits of HubSpot’s free services, but if you do choose to upgrade, here’s the price breakdown:

  • Starter Pack ($45 per month for 2 users and $23 per month for each additional user)
  • Professional Pack ($450 per month for 5 users and $90 per month for each additional user)
  • Enterprise Pack ($1,200 per month for 10 users and $120 per month for each additional user)

5. Salesforce

Because CRM software is so important for estate agents, we decided to add a second option to this list. Salesforce is another CRM fan-favorite of estate agents – including both seasoned professionals and those just starting out. 

Salesforce is an industry-agnostic CRM that offers a variety of tools and resources with one unique feature – advanced sales forecasting. Agents with larger agencies that opt for a higher-tier plan will benefit from opportunity splits that help you track what commission is owed to each team member while also taking into account the company’s sales history and pipeline performance. Salesforce also offers lead-generation tools.

Individual agents and agents on a budget can take advantage of the basic play which still provides pipeline monitoring, email capabilities, and customizable data reports.

Salesforce’s price breakdown is as follows:

  • Essentials: $25 per month per user
  • Professional: $75 per month per user
  • Enterprise: $150 per month per user 
  • Unlimited: $300 per month per user

6. Showcase IDX

Without eyes on your listings, it doesn’t matter how many leads you get. You need the right property listing software to gain as much exposure as possible. Showcase IDX is one of the easiest tools for estate agents. It’s a WordPress plug-in that allows visitors to your website to search and scroll through a number of listings from multiple MLS (Multiple Listing System) feeds simultaneously. 

ShowcaseIDX doubles as a lead generation tool because it requires visitors to enter their contact information to view more advanced details about a particular listing. Keep in mind, though, that using Showcase IDX software doesn’t replace the need for you to list all properties with the local and regional MLS. Once you do, this software program lets you feature, highlight, and showcase certain properties on your website to increase visibility and prospects.

As with any estate agent software, Showcase IDX will cost you a monthly fee, depending on the plan you choose.

  • Essential: $59.95 per month
  • Premium: $99.95 per month

7. AreaPulse

Every good estate agent needs in-depth knowledge about the current market. And that’s where software for business intelligence comes into play. Programs like AreaPulse provide valuable insight into the local market, including price comparisons and valuations, comparable to Zoopla’s tool for house valuations or Nationwide’s house price calculator. Agents can see what comparable homes are selling and letting for, helping them set competitive but reasonable listing prices.

Imagine you’re an agent in London, and you can provide potential seller & landlords data based insights, thus attracting leads to your agency?

As the market changes, agents can make the necessary upgrades and adjustments to ensure a client’s property doesn’t get lost in the shuffle or overlooked.

AreaPlus is a program you can use to research and produce market reports for local communities and neighborhoods where your clients are looking to buy or sell. Providing real-time data, AreaPlus will show you recent activity and sales, and pending properties. After you generate a report that fits a specific client’s needs, you can email it directly to them. Estate agents receive free reports as part of the onboarding phase.

If you and your clients are pleased with the information AreaPlus has to offer, you can sign up for one of their paid monthly plans.

  • 100 reports per month for $25
  • 250 reports per month for $50
  • 500 reports per month for $100

8. ShowingTime

Once you get an interested buyer or renter on the hook, it’s time to set up a showing. Open houses are another great way to let prospective clients in to see a property first-hand. If you’re a busy agent juggling dozens of listings at once, it can be tricky to schedule and accommodate multiple showings and open houses. This is why a software program like ShowingTime is a must-have tool.

ShowingTime helps you streamline the process of scheduling multiple showings and hosting open houses. Leads can request a showing completely online, saving you from lengthy phone conversations or playing phone tag. Once you arrive on-site, you can manage the entire visit using the ShowingTime app. The app lets you control everything from unlocking the door to reviewing important paperwork to reminders about alarms. ShowingTime helps every viewing run smoothing from start to finish, increasing your chances of landing a deal.

ShowingTime requests that agents contact them directly for pricing.

9. Propertybase

Time is money in the property market. If you’re looking for an all-in-one estate agent software tool, Propertybase has you covered. Although there’s no software that has every single tool you’ll need, some come pretty close.

Propertybase claims to be the leading end-to-end estate agent software tool. This comprehensive software solution combines estate agent lead generation, marketing, and CRM with back-office processes. All of these tools and information are stored on a secure cloud-based platform. Now, you can manage all of your client’s data, property listings, inquiries, and more in a single, user-friendly database. With a more efficient, streamlined way of doing things, you can convert more leads and close more deals by spending your time and attention on the things that monster – your client’s needs.

10. Dotloop

Once you close a deal, you need the proper paperwork and documents to ensure the entire process is legal and secure. Transaction manager software can help estate agents work with buyers, sellers, and even renters.

Dotloop lets you fill out all the necessary paperwork efficiently and quickly. Many property deals are time-sensitive. Especially in today’s thriving market. Don’t waste time with countless emails, missed signatures, or delayed paperwork. Dotloop lets you complete the transaction all in one place. Dotloop streamlines the process of your entire workflow, limiting the number of delays and roadblocks you face along the way. 

Manage e-signatures, enable link sharing, secure backup, and edit documents over 75 integrated property platforms. Dotloop premium for agents is $31.99 per month. If you work with a team or brokerage, you can contact Dotloop directly for more information and pricing options.

Put Yourself in the Best Position for Success

Most estate agents are responsible for their own successes and failures. As an agent, you’re your own marketing team, personal assistant, and financial advisor. All of these tasks require experience, knowledge, and time.

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I got the best priced agent in my area with all the services I wanted. Using Rentround I could see all the local agents in my area after just putting in my postcode.

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